Campaign Management

Purpose 
To help candidates for public office, whether veteran office holders or first-time participants, plan and execute successful political campaigns.

Target Group 
The seminar is designed for candidates for public office, their spouses and their campaign managers and other individuals who may be interested in seeking elected public office at some future time.  We encourage, where possible, the candidate, his or her spouse and campaign manager to attend and work as a team.

About the Seminar 
The Campaign Management Training Seminar was developed by the American Farm Bureau Federation with the input from political consultants and staff of both political parties.  Video tapes, overheads, a case study and a computer game have been developed to assist in the presentation of the seminar.  This will allow participants the opportunity to have meaningful, hands-on experience and to test techniques, tools and methods.

Limited Enrollment 
 to allow the individual attention, enrollment will be limited to a total of twenty-four people.

Participant Fee 
A fee is charged to help cover the cost of materials, equipment, break refreshments and meals.  It does not include overnight lodging.  

Candidate (Non-FB Members)                 $200*
Candidate (Farm Bureau Members)         $125
Campaign Manager                                   $100
Spouse (without candidate)                      $100
Spouse (with candidate)                           $25

(Fees includes meals, breaks and materials)
* Includes Farm Bureau Membership
Lodging 
We will be happy to provide you with a list of hotels nearby.

More Information 
Contact Beverly Sease (803) 936-4215.

Day One

9:30 a.m.
THE CANDIDATE
Evaluate the candidate and the electorate
Candidacy announcement and filing
Role of candidate’s spouse

12:00 to 1:30 p.m.
Lunch (included in fee)

1:30 to 5:30 p.m.
THE ISSUES
Selecting the campaign theme
Selecting the campaign issues
Handling the aggressive interviewer
THE MONEY
Budget preparation
Raising money
Using a finance committee
Government reports

5:30 p.m.
Interviews by Television Reporters
Reception with heavy hors d’oeuvres

Day Two

8:00 to 9:00 a.m.
Review Television Interviews

9:00 a.m.
THE ORGANIZATION
Campaign structure
The role of the campaign manager
The use of support committees
Headquarters selection and operation
Working with the news media
Promotion activities
Volunteer recruitment and coordination
Allies and coalitions

12:00 to 1:00 p.m.
Lunch (included in fee)

1:00 to 3:45 p.m.
THE CAMPAIGN STRATEGY
Identify the voters
Targeting precincts
Targeting special interest groups
Developing a calendar to WIN
Using polls
Election day activities

Adjourn